Circoloco: Radio and Audio Platform

Circoloco’s challenge was to extend the cultural energy of its seasonal Ibiza club presence beyond a single place and time of year. As Head of Strategy at Circulate, Felipe Delphorno helped reframe Circoloco from a seasonal club brand into a year-round audio-culture brand. The central idea was Circoloco Radio, a global radio show built around live performances from Ibiza and Circoloco events worldwide. It turned the club’s music into an ongoing connection with an international audience, while a complementary Monday Dreamin’ video series brought the atmosphere of Circoloco Ibiza to social channels. The platform reached 838,571 monthly listeners, with a peak above 1 million, and was syndicated through 24 radio stations across more than 50 territories. It also ranked 21st in the UK and 20th in Spain in iTunes’ Most Popular Shows category, reaching more than 791,000 users in three months. The wider content program reached 10,914,186 Facebook users and generated 2,445,070 views, 89.8% organically. Commercially, Circoloco and associated events sold 34,634 Resident Advisor tickets in 2018—the brand’s highest recorded annual total—demonstrating how an event identity could become an always-on media platform.